What Happened
Samsung is preparing to unveil its latest flagship smartphone, the samsung galaxy s26, at a Galaxy Unpacked event scheduled for February 25. Reports indicate that the new series may experience significant price increases, particularly for the 1TB variant of the samsung galaxy s26 Ultra, which could be priced at approximately 2,545,400 won (around $1,760) in South Korea. This marks an increase of nearly 20% compared to the previous model, the Galaxy S25 Ultra.
Why It Matters
The anticipated price hike is attributed to rising component costs, especially for memory chips, which have been under pressure due to a global shortage. Industry insiders suggest that this increase is unavoidable, particularly for high-capacity models that rely heavily on expensive storage solutions. The 512GB and 256GB variants of the samsung galaxy s26 Ultra are also expected to see price increases of 11.3% and 5.8%, respectively.
What’s Next
As Samsung gears up for the launch, consumers are advised to prepare for potential price adjustments in various regions. While there are hopes that the US market may not experience the same level of price hikes, the overall trend suggests that buyers should be ready for increased costs. Additionally, Samsung is expected to introduce new accessories, including the Galaxy Buds 4 and Buds 4 Pro, which will feature innovative functionalities such as head gesture controls.
