What Happened
Metro FM, a prominent South African urban music station, has officially launched its apparel line, “Wear Metro FM,” on Wednesday, February 25. This new collection features a limited-edition nine-piece capsule designed to reflect the station’s vibrant spirit and commitment to South African culture.
Why It Matters
The launch of “Wear Metro FM” marks a significant milestone for the station, providing fashion-forward listeners with a unique opportunity to express their brand loyalty. According to Kina Nhlengethwa, Business Manager of Metro FM, this venture aligns with the station’s identity as an urban tastemaker. The collection aims to foster a deeper connection between the brand and its audience, offering more than just apparel but a lifestyle that resonates with the vibrant South African community.
What’s Next
To celebrate the launch, Metro FM will host a series of activations, including a pop-up store at the upcoming Metro FM Music Awards. The apparel line will be available for purchase online and at select events, with plans for a nationwide rollout in the coming months. The station emphasizes that once the limited-edition pieces are sold out, there will be no restocks, making this collection a unique offering for fans.
