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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Y&R SA Receives Double Top Honours At Ad Of The Year

Y&R SA Receives Double Top Honours At Ad Of The Year

26 May 2017

Y&R South Africa was recently awarded as winners in two separate categories at the 2016 Creative Circle Ad of the Year Awards.

‘Operation 45’, an integrated campaign that sought to create awareness about the free cleft lip and palate surgeries provided through the medical charity Operation Smile South Africa, received the Experiential accolade. The haunting Surf Shack Surf Outreach ‘A Good Drowning’ film, which depicts how the sport of surfing can help youngsters escape the clutches of gangsterism, claimed the top spot in the TV, Film and Video Communication category.

“It’s significant for us as an agency that we have been recognised in two very distinct categories,’ says Jason Xenopoulos, Chief Executive Officer of Y&R South Africa. “We are on a mission to deliver Connected Ideas to our clients, and two Ads of the Year across two disciplines are cementing our intentions and spurring us on in this quest.”

Graham Lang, Chief Creative Officer of Y&R South Africa, adds: “It’s humbling when one’s peers recognise meaningful work that seeks to genuinely change the lives of ordinary South Africans. Congratulations to all of the clients and partners that helped us to breathe life into ‘Operation 45’ and ‘A Good Drowning’.”