26 May 2017
Y&R South Africa was recently awarded as winners in two separate categories at the 2016 Creative Circle Ad of the Year Awards.
‘Operation 45’, an integrated campaign that sought to create awareness about the free cleft lip and palate surgeries provided through the medical charity Operation Smile South Africa, received the Experiential accolade. The haunting Surf Shack Surf Outreach ‘A Good Drowning’ film, which depicts how the sport of surfing can help youngsters escape the clutches of gangsterism, claimed the top spot in the TV, Film and Video Communication category.
“It’s significant for us as an agency that we have been recognised in two very distinct categories,’ says Jason Xenopoulos, Chief Executive Officer of Y&R South Africa. “We are on a mission to deliver Connected Ideas to our clients, and two Ads of the Year across two disciplines are cementing our intentions and spurring us on in this quest.”
Graham Lang, Chief Creative Officer of Y&R South Africa, adds: “It’s humbling when one’s peers recognise meaningful work that seeks to genuinely change the lives of ordinary South Africans. Congratulations to all of the clients and partners that helped us to breathe life into ‘Operation 45’ and ‘A Good Drowning’.”