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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Y&R SA’s #Operation45 Campaign Implemented In Honduras

Y&R SA’s #Operation45 Campaign Implemented In Honduras

28 September 2016

Credit: Operation Smile

Y&R South Africa’s #Operarion45 campaign, which launched in South Africa at the end of January 2016, has been adapted as Operación 45 in Honduras.

This ongoing initiative by Operation Smile, a medical charity that provides free cleft lip and palate surgeries to children, aims to raise awareness that a life-changing cleft surgery can be completed in as little as 45 minutes, or half of a soccer match.

The structure of the inaugural campaign, which was initially conceptualised and implemented by Y&R South Africa, was followed when the Canada Men’s National Team took on Honduras at Estadio Olímpico Metropolitano in San Pedro Sula, Honduras in a 2018 FIFA World Cup qualifying match earlier this month.

What an incredible honour!