28 September 2016
Y&R South Africa’s #Operarion45 campaign, which launched in South Africa at the end of January 2016, has been adapted as Operación 45 in Honduras.
This ongoing initiative by Operation Smile, a medical charity that provides free cleft lip and palate surgeries to children, aims to raise awareness that a life-changing cleft surgery can be completed in as little as 45 minutes, or half of a soccer match.
The structure of the inaugural campaign, which was initially conceptualised and implemented by Y&R South Africa, was followed when the Canada Men’s National Team took on Honduras at Estadio Olímpico Metropolitano in San Pedro Sula, Honduras in a 2018 FIFA World Cup qualifying match earlier this month.
What an incredible honour!