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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Y&R Network Is Recognized With 98 Lions Across 26 Countries, 20 Categories

Y&R Network Is Recognized With 98 Lions Across 26 Countries, 20 Categories

26 June 2017

Y&R Advertising has been awarded a total of 98 Lions at this year’s Cannes Lions Festival of Creativity. This includes the agency’s first Glass Lion and a Grand Prix in Mobile. Y&R’s wins included its first Glass Lion, 1 Grand Prix, 12 Gold, 30 Silver and 55 Bronze. The agency was also Shortlisted 195 times.

Key highlights for Y&R and VML this year include:

  • The global network won in 36 offices, 26 countries and across 20 categories.
  • Several firsts for the network: DY&R Tokyo was awarded the first Glass Lion for Tokyo and for Y&R, for Recruit Lifestyle Seem “The Family Way.” The campaign also won a Grand Prix, Gold and Silver. VML won the network’s first Entertainment Lion for Absolut Vodka “One Source.” Advantage Y&R in Namibia brought home the country’s first shortlist for Greenpeace “Trash Masks.”
  • Y&R Madrid was the most awarded agency in its market.
  • Y&R and VML were awarded 14 Lions in Africa, and won more Mobile Lions than any other agency on the continent.
  • Y&R New Zealand’s “McWhopper,” one of last year’s most awarded campaigns, returned to Cannes this year to earn a Gold Creative Effectiveness Lion.
  • VML won 17 Lions in North America, including Wendy’s viral “#NuggsforCarter” and “Twitter Beef.”
  • Y&R Dubai and Y&R’s New Moments in Belgrade collaborated on “One Book,” for the Interreligious Council in Bosnia and Herzogovina. Researched by Christian and Muslim theologians, the campaign brings together similar passages from the Bible and the Quran to show that our common beliefs unify us more than our differences. It won an extraordinary five Lions, including a Gold for Design.

“We are very pleased that, for the fifth year in a row, we have had a strong performance at Cannes, multiple firsts including a Glass Lion, another Grand Prix and great work created for so many major brands both global and local. This year, almost every one of our offices submitted work to Cannes — which we think is not simply a testament to the great creativity that is flourishing in all our offices around the world, but also a reflection of the great support we have from clients to courageously create work that continues to meet the standard our founder set to Resist the Usual,” said Tony Granger, Y&R Global Chief Creative Officer.

David Sable, Global CEO of Y&R said, “I am once again proud of our network and thrilled to see that 26 countries contributed to our standing among the top global networks. Y&R has long believed that a global network’s strength comes from its deep roots in its markets matched by a vision and mission that is shared globally and supported by the common tools, resources and technology around the world. It is this dual-pronged strategy that helps us deliver work that is not only recognized for its creativity but also for its effectiveness. Strong performances at Cannes and Effies in 2017 give our clients the best of both worlds.”