20 September 2017
Itumeleng Mokgadinyane, Y&R Strategist, was recently selected as a shortlist judge for the 2017 Advertising Media Association of South Africa (AMASA) Awards.
The AMASA Awards exist to celebrate successful ‘all-rounder’ media campaigns; ones which are based on sound insights, underpinned by great ideas, followed through with perfectly executed strategy to achieve outstanding and measurable results – all the while celebrating innovation.
As AMASA grows rapidly year on year, it becomes a bigger imperative for the governing body to add more focus on celebrating and sharing high standards of work, innovation, executions, trends and strategy within the media and advertising industry.
According to AMASA, Tumi was chosen on the merit of his expertise and value he could add in the effort to ensuring that the best media work is celebrated at the annual gala event.