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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Y&R Jozi Reaches out
Y&R Jozi Reaches out
Y&R Jozi Reaches out

Y&R Jozi Reaches out

25 April

Y&R Jozi staff members recently had the opportunity to become involved in an initiative by the non-profit organization The Hands of Hope.

The Fill-A-Shoebox, Fill a Heart- initiative connected staff from Base2 and Y&R with needy children in the Heidelberg area who are currently beneficiaries of donations to The Hands of Hope Foundation.

Y&R volunteers could each choose one or more names of children of various ages and had the goal to fill a shoebox with goodies—necessities like shampoo, soap, a T-shirt, something sweet, as well as school supplies.

Not only did staff become involved in their individual capacity, but the Y&R Production team donated an additional gift bag of sweets for each child while the design team hand-drew specially designed wrapping paper which doubles up as colouring paper after it has been unwrapped. Staff members were also given the opportunity to wrap the boxes at a function held on Friday, 19 April, which underlined the collective team effort.

According to Lindie Stander, director of the Hands of Hope , they are planning a field trip where each of the boxes and bags will be handed out to the children.

To read more about how you can make a difference, visit the Foundation’s Facebook Page and website.

Website: www.thehandsofhope.co.za

Facebook: http://www.facebook.com/HandsOfHopeFoundation