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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Y&R HR Swims With The Big Fish

Y&R HR Swims With The Big Fish

May 2013

Tammy Lehnberg, HR Director and Elmarie Jones, HR officer for Y&R South Africa,  recently visited Big Fish School of Digital Filmmaking– an accredited, award-winning film school providing world class training with a focus on  skills development and poverty eradication.

Big Fish has proved to be a successful intervention in helping young people who normally would not have the opportunity to access post-secondary education and workplace experience – due to lack of finances, training and/or possibilities to become economically sustainable.

The objectives of this multi-award winning film school are to devise and implement cutting-edge training interventions to address skills shortages and to give talented young people training and employment in the film and TV industry.

The cornerstone of their philosophy is to train people to be socially relevant filmmakers by using media to affect change.  This is testimony to their “no-to-low” drop out rate and that more than 85% of their students enter the job market successfully.

Big Fish operates mainly by the donations from sponsors and funders as a public Benefit Organisation whereby students are then funded to aid them in acquiring a qualification in film making.  The dedication of these students are admirable as many come from impoverished backgrounds, no or very little money to maintain food and transport and therefore Big Fish assist with stipends to assist in their basics needs.  Big Fish also provides its students with life skill coaching and counselling.

Big Fish boasts with many short films produced by its students as well as a host of awards, both nationally and internationally, they can lay claim to.