20 November 2014
The Advertising Benevolent Fund (ABF) is a 42-year-old charitable fund that is the vital crisis support structure behind the advertising, marketing and media industries in South Africa, taking care of people who have served in these sectors but have fallen on hard times – for whatever reason. Retrenchments, redundancies, injuries and illnesses are a daily reality, and once prosperous copywriters, creative directors, account directors, media buyers and many others suddenly find they can’t pay the bond, let alone feed themselves. This is where the ABF steps in.
The Durban chapter of the organisation, as one of the most active and largest contributors, recently hosted a Charity Ball where agencies, clients an media companies had the opportunity to contribute to the cause while having some fun. Cristina Viegas, Media Strategist Y&R Durban has been a member of this committee for over six years and was the organizer of this year’s Bollywood-themed event.
Hilton Cairns (National Marketing Manager of the Willowton Group), Andrew Welch (CEO of Y&R South Africa) and Lindsay Leppan (Managing Director of Y&R Durban) were amongst the guests.