26 March 2014
Julia Eccles, designer at Y&R SA’s Jozi office, recently presented a typography workshop at the AAA School Of Advertising to a group of final year art direction students.
The purpose of the workshop was to inspire the group to think differently about typography and to take their creative abilities to a new level when considering typeface.
During Julia’s presentation she facilitated exercises where students could flex their creative muscle in order to make something original with a given material. They were given two colours of clay and instructed to make each others’ names out of the Plasticine, and resulted in some interesting and entertaining designs.
The groups also completed an exercise in adding a layer of meaning to a supplied word, using drawing as a medium, and also attempted to spell out their own names with a simple medium like thread to illustrate how different textures behave differently. Each exercise had a time limit, making it extra challenging.
There were lots of examples of cutting-edge and original typography, using mind-blowing and experimental techniques. “I tried to make these examples as stimulating as possible, so that the students would open up their own creativity and express themselves. I hoped it inspired them and that they go further and find their own motivation too,” said Julia.
To complete the theme for the day, she also decorated our trademark Y&R cupcakes with a single letter crafted with icing sugar, which led to some wacky Instagram contributions during a tea break.
Thanks to AAA for allowing us the opportunity!