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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Y&R Creative Director Reports For Jury Duties

Y&R Creative Director Reports For Jury Duties

1 February 2015

Nkanyezi Masango, Creative Director at Y&R SA’s Cape Town office, is starting 2016 off on a high note with his appointment to two prestigious award juries.

It was announced last month that Nkanyezi had been selected as the only South African judge on the Advertising Jury at the Art Director’s Club (ADC) 95th Annual Awards. The Art Director’s Club is a New York-based non-profit membership organisation, with its Annual Awards being the oldest continuously running industry award show in the world.

What’s more, IAB South Africa also recently announced Nkanyezi as one of the judges for the Marketers Panel at the local Bookmark Awards 2016. This high-calibre digital awards show aims to reward excellence in digital creative work and execution, benchmarked against international standards.