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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Y&R Chooses And Names Its Mascot

Y&R Chooses And Names Its Mascot

One of the recent campaigns Y&R did for the Joburg Zoo encouraged the public to adopt an animal. We therefore decided to support our own call to action, and adopt one ourselves.

We asked the staff to vote for an animal that they felt best represented or resonated with the agency in order for it to become our Y&R mascot. The animal with the most votes was the RED PANDA, which was named by the staff as BAMBOO.

The name is quite fitting as not only is Bamboo what Panda’s eat, but it is also symbolic of longevity, strength, flexibility and resilience – much of what Y&R stands for itself.

Congratulations to Rui Alves and Maisha Mamabolo for the name suggestion – they will share out the adoption hamper of goodies as their prize.