1 April 2015
Y&R South Africa and sister agency, NATIVE VML, recently acquired the business for University of Cape Town (UCT) Graduate School of Business (GSB), with the three-year contract encompassing ATL, Brand, Communication, Media Strategy, BTL and Digital services.
The account was awarded to the duo after a combined chemistry session, where it became apparent that the formidable Y&R/NATIVE VML team was the perfect fit for UCT’s GSB.
“Y&R and NATIVE VML demonstrated a clear understanding of our mission to grow inspiring, intelligent, innovative and ethical professionals for the emerging market economies and beyond,” says Saskia Hickey, Market Intelligence and Strategy Manager for GSB. “We are really excited to marry the serious side of business management and leadership with innovative business thinking that reflects our particular ethos as a business school.”
According to Andrew Welch, CEO of Y&R South Africa, the feeling is mutual. “We have not yet worked with a client in the tertiary education category and look forward to partnering with UCT GSB to help source and grow tomorrow’s business leaders. We are pleased to welcome the account to the Y&R/NATIVE VML stable.”