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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Y&R And eDeaf Partner To Sponsor Deaf Learners

Y&R And eDeaf Partner To Sponsor Deaf Learners

04 April 2017

Y&R South Africa is proud to support three learners through a partnership with eDeaf, a deaf owned company established in 2007 to provide a holistic service to the employer and the deaf employee. eDeaf offers several training courses and learnership programmes to “empower deaf communities for business”.

The three deaf learners sponsored by Y&R South Africa, Nomkhosi Mokoena, Lulu Nsele and Ryan Lalthapersad, recently completed their National Certificate in Information Technology: End User Computing, an NQF 3 qualification. They will now also undertake a 12-month programme in Technical Support.

Nomkhosi is passionate about her studies and works hard to maintain and improve on her distinctions despite initially not being able to finish her matric certificate. Lulu also had challenges in completing her matric at a specialised school for deaf learners, which her parents could not afford — but today she is a happy mother and dreams of working hard to support her family in the long term. Ryan, whose sister is also deaf, hails from the Durban School for the Hearing Impaired. He plans on working even harder to finish his NQF 4 with distinctions.

“We started our partnership with the amazing team at eDeaf back in 2012. The work that they do and the platforms that they create for these individuals are just remarkable,” says Tammy Lehnberg, HR Director of Y&R South Africa. “Society often stigmatises disabled individuals, but eDeaf provides the tools, training and experience for them to blossom as fully functional workers who are able to enter the job market on a level playing field. Y&R is proud to be a part of this journey,” she adds.