Representatives from the Y&R Client Service and PR department recently had the opportunity to attend 27 Dinner at the Maslow Hotel in Sandton.
The event, organized by integrated strategic communications agency, Cerebra, aims to bring together informed networked individuals with a common passion for technology, media and business in an informal but valuable world space.
According to Mike Stopforth, Cerebra CEO, 27 Dinner is synonymous with “Geeks meeting together since 2006″ and attempts to create space that facilitates entrepreneurial thinking.
Speakers included renowned columnist Richard Mulholland and innovator, creative thinker, visionary and renowned trend analyst, Dion Chang.
Richard presented on a very interesting and unusual subject (right up the alley of Y&R, of course) with his presentation on “Bottled water is evil” – leading up to the details of the Tap Tap Initiative. Following the presentation, Y&R Account Manager Darrin Thomas Tweeted:“The potential that @taptapwater has to change the world is inspiring!! I need to get on this project!!”
Dion discussed how his business, Flux Trends, is enabling him to live ahead of the curve and posed interesting questions like “Are we defined by a fridge?”
Some of the other trends he identified included challenges of the ‘born free’ generation—the ‘forgotten’ generation in South Africa (the generation that are about to enter society as active citizens). He commented: “As individuals, business and as society at large, we can’t afford to sit by and do nothing. It is no longer “someone else’s problem. Our future as a nation requires active citizenry.”
Pictured here is Dion with Y&R Jozi Account Managers Alex Masters and Mark Mbugua.