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About Us

We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Y&R & 27 Dinner

Y&R & 27 Dinner

-May 2013

Representatives from the Y&R Client Service and PR department recently had the opportunity to attend 27 Dinner at the Maslow Hotel in Sandton.

The event, organized by integrated strategic communications agency, Cerebra, aims to bring together informed networked individuals with a common passion for technology, media and business in an informal but valuable world space.

According to Mike Stopforth, Cerebra CEO, 27 Dinner is synonymous with “Geeks meeting together since 2006″ and attempts to create space that facilitates entrepreneurial thinking.

Speakers included renowned columnist Richard Mulholland and innovator, creative thinker, visionary and renowned trend analyst, Dion Chang.

Richard presented on a very interesting and unusual subject (right up the alley of Y&R, of course) with his presentation on “Bottled water is evil” – leading up to the details of the Tap Tap Initiative. Following the presentation, Y&R Account Manager Darrin Thomas Tweeted:“The potential that @taptapwater has to change the world is inspiring!! I need to get on this project!!”

Dion discussed how his business, Flux Trends, is enabling him to live ahead of the curve and posed interesting questions like “Are we defined by a fridge?”

Some of the other trends he identified included  challenges of the ‘born free’ generation—the ‘forgotten’ generation in South Africa (the generation that are about to enter society as active citizens). He commented:   “As individuals, business and as society at large, we can’t afford to sit by and do nothing. It is no longer “someone else’s problem. Our future as a nation requires active citizenry.”

Pictured here is Dion with Y&R Jozi Account Managers Alex Masters and Mark Mbugua.