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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
What is Click & Shout?
What is Click & Shout?

What is Click & Shout?

15 December 2014

“We love this notion of Click & Shout — we want you to click, share on social media, but also to shout– to go out in the streets and make a real difference. … Click & Shout is the difference between social activity and social activism.” – David Sable, global CEO of Y&R Advertising.

Click and Shout comes out of the recognition that, while social media can be used by causes to raise awareness more deeply and quickly than ever before, liking a post or tweeting about a social issue is not the same as doing something real and tangible. Y&R Advertising has globally launched an initiative over the festive season to celebrate the concept and to encourage employees and the public to share their stories.

The campaign has a simple ask:  for people to share — through Instagram and Twitter — something they have done in the real world to help make a difference in their neighborhood, community or the world.

Let’s do more than just click and share – let’s shout and do in 2015!