2 July 2015
Labstore South Africa, shopper marketing business unit of Y&R South Africa, recently won a highly coveted trio of brands in the General Mills stable.
Work on the accounts for Häagen-Dazs ice cream, Old El Paso authentic Mexican meal solutions, and Nature Valley original granola bars will commence immediately, and includes TTL services with a specific focus on shopper retail and trade solutions.
According to Asheen Dayal, Senior Marketing Manager of General Mills, Labstore South Africa was the standout agency during the three-way pitch effort. “Their ability to understand the brands and to arrive at shopper solutions based on solid strategic insights was quite remarkable. We are also pleased that the agency enjoys massive support from an extensive global network.”
“We love these brands as consumers, so it’s amazing to work on them in our capacity as shopper marketing specialists,” commented Carolyn White, Managing Director of Labstore South Africa. “Each of the brands are distinguished and esteemed in their respective categories, and each will pose a set of different shopper challenges. We can’t wait to sink our teeth into the work,” she adds.