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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.

The First Gold For SA At Cannes Lions 2017 Goes To Y&R SA

19 June 2017

Lions Health, now in its fourth year, celebrates creative excellence in health communications, creativity for personal well-being and an inspired approach to healthcare.

The Gold Lion was awarded to the haunting Surfshack Surf Outreach film, ‘Chasing the Dragon’ which depicts how the sport of surfing can help youngsters escape the clutches of drug addiction.

“Winning the Gold is a massive achievement, so congratulations to everyone involved at Y&R South Africa and 7Films,” comments Graham Lang, Chief Creative Officer of Y&R South Africa and Africa. “Our collaboration with Surfshack began in 2015 when a simple CI brief came into our Cape Town studio. It evolved into something much bigger…it has been incredible to tell the story of how young lives can be changed when they are channelled through the timeless wisdom of the ocean. This project would not have been possible without the vision and commitment of the remarkable people at 7Films,” he concludes.