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About Us

We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.

Take-aways From CES 2017

14 January 2017

The annual International Consumer Electronics Show—better known as CES—kicked off in Las Vegas this month in a dizzying spectacle spanning more than 25 million square feet of trade show space. But CES is as much about the consumer trends that drive change as it is about a showcase of the latest product technology. It’s also a chance to explore the new ways we can drive business growth for our clients in the years to come. We saw technology transcend both industry and marketplace to drive innovations that affect our lives in new and profound ways. Y&R’s global team on the ground share their takeaways and insights from CES 2017.

View the Slideshare presentation here