14 January 2017
The annual International Consumer Electronics Show—better known as CES—kicked off in Las Vegas this month in a dizzying spectacle spanning more than 25 million square feet of trade show space. But CES is as much about the consumer trends that drive change as it is about a showcase of the latest product technology. It’s also a chance to explore the new ways we can drive business growth for our clients in the years to come. We saw technology transcend both industry and marketplace to drive innovations that affect our lives in new and profound ways. Y&R’s global team on the ground share their takeaways and insights from CES 2017.
View the Slideshare presentation here