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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Saving Lives With SANBS And Y&R

Saving Lives With SANBS And Y&R

11 June 2014

Y&R would like to thank the South African National Blood Service for their ongoing commitment to their quarterly Blood Drives at our Johannesburg office.

Thanks to all the brave employees who literally rolled up their sleeves to save some lives!

For those still contemplating donating for the first time, here are some assurances from the SANBS :

  • It is quite safe to donate blood with South African National Blood Service. Their  personnel take the necessary safety measures to ensure that you don’t get a transmissible disease by donating blood.
  • They use new, sterile and disposable equipment (blood bags, tubes and finger prick needle and other needles) for each donation. These are used only once for your blood donation, discarded in a specialised waste container and incinerated.
  • Further assessments include a finger prick test in order to ascertain if your haemoglobin level is within a safe range for donation purposes. In addition, your pulse rate and blood pressure will be checked.
  • You must also weigh at least 50kg or more, be between 16 and 65 of age and in good health.
  • Potential donors will be permitted to donate only if these measurements are within the defined, acceptable range.

A challenge then, to encourage even more individuals to donate at the next Y&R Blood Drive.