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About Us

We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
A Year in Review By Andrew Welch

A Year in Review By Andrew Welch

29 November 2013

Since this is our last Y&R&U newsletter for 2013, I wanted to thank you on behalf of your Y&R team for your continued support this year.

It’s been a rich, full and challenging year where we’ve reached new heights in a number of areas, a few of which I’ve briefly highlighted below:

We’ve moved up into an overall 5th place ranking for SA agencies after our best performances at this year’s Cannes, Loeries, Eagles and London International Awards – a proud and unprecedented achievement!

We’ve made good strides in building our Shopper Marketing team. This has opened up new marketing and creative opportunities with some of our clients, especially with Adcock Ingram and with our long-standing relationship with Colgate SA. We’re expecting some exciting new developments in 2014.

Our growing Design team has never been busier. From CI development to in-store communication and interior conceptual design, our work for Telkom and Pick n Pay specifically, has seen us produce some world-class design systems.

Our in-house PR team has extended its capability to service our clients’ brands, while our Durban agency has similarly extended its capability to clients by offering media strategy and media planning services, reinforcing our commitment to service our clients ‘under one roof’.

Our Innovation capability has seen us proudly launch two ground-breaking pieces of work designed to encourage behaviour change: GIVA, a mobile platform for one-to-one giving to help the less fortunate re-engage in society and Hope Soap, a new soap product designed to encourage handwashing and minimise the spread of preventable diseases.

In an retail world that demands greater agility and ever faster turn-around times, we’ve set up a brand new Y&R facility at Pick n Pay’s HQ in Kensington, Johannesburg, where we’ve relocated our Retail Implementation team. Our first eight colleagues moved in November and our team will grow to about 32 people by February 2014.

Our talent strategy this year has seen us deliver one of the most extensive training programmes for our staff in Y&R’s history, as well as deliver an improved appraisal and KPA (key performance area) processes. We’ve continued to work hard to create an inclusive work environment, recruiting candidates from diverse backgrounds, as per our commitments in our Transformation Charter. We are proud of our Level 3 certification and will continue to uphold our Charter in 2014.

We’ve also reinforced our commitment to Africa, as affirmed by the appointment of our Y&R SA Chairman, Yossi Schwartz, to the post of Chairman of Y&R Africa. As a result, our Johannesburg and Cape Town agencies are emerging as hubs for Y&R’s African network.

Finally, through our affiliation with NativeVML, we’ve reinforced our commitment to delivering a combined full-service offering, comprising Y&R’s strategic branding and communications capabilities with NATIVE and VML’s leading-edge, digital marketing capabilities.

As ever, the one constant in 2013 has been change. In fact, my guess is that our agency has undergone more change in the last two years, than the preceding ten. But we’ve relished meeting your ever-changing demands and we’re geared up and looking forward to embracing another rich and full 2014.

I wish you and your families a fun and festive season.