7 July 2015
-By Nival Maharaj, student at UCT
Things I liked
I see the Y&R offices every time I drive into town and I’m glad that I’ve got to experience things from the inside. Even though I’ve only been at Y&R for a week and a half, I’ve felt welcome throughout. I was set up at my own workstation with my own computer and I actually got to feel like part of the team. I appreciated being allowed to sit in on internal team meetings as well as client meetings. It was great to see how the campaigns for Investec Asset Management and Opportunity fund evolved and came to life at each stage from the brief, to meetings with the team and the client. Having been introduced to many campaigns that are still in the pipeline, I will certainly keep my eye on the brands to see how things eventually turn out.
Katiso and Kelly have both been great to work under – they are friendly, welcoming, made the effort to prepare me for meetings and were always available for me to pick their brains.
Things I learned
At UCT we have learnt the theory and in more recent years, how to apply it. Being in the working world, it has been great to see the things we have been taught actually being implemented. This has spanned across the importance of understanding how foreign consumers perceive a brand to figuring out what the brand actually stands for and even choosing the right, effective media for promotion.
Having sat in on both internal team and client meetings, the importance of seeing things from all sides of the coin was revealed. This will help me in considering the agency, the client and the customers when thinking of solutions.
Just being in the advertising environment has allowed me to observe the dynamics of how things work. It has also been interesting to see how cultures differ between agencies. I had the opportunity to visit NATIVE VML- it was nice seeing how the two companies, while very different, fit into the global WPP family. Nothing can be done alone and as more agencies and companies become specialised at what they do, the importance of constructive collaboration becomes clear.
Overall, my time at Y&R, while short, has exposed me to so much to prepare me to think differently about ideas, problems and business – hopefully allowing me to resist the usual in the future things I do.