The Land Rover Defender Night Eyes campaign, created by Y&R South Africa cleverly weaves the identity of the rugged Defender and its fabled career in the African wild into a series of visually stunning photos. Each image captures the nocturnal activities of a group of animals in their natural habitat using night vision. The bright eyes of each animal (water buffalo, lions, hyenas, etc.) contrast sharply with the dark shadows and green hue of the night vision shot. Of course, a closer look at each photograph reveals a pair of Defender headlights hidden within the cluster of glowing eyes.

The campaign just won a 2012 Silver Cannes Lions, so congrats to the following team for bringing it to life;

Advertising Agency: Y&R South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Art Director: Jac Sun
Copywriter: Layla Leiman
Retoucher: Rob Frew
Account manager: Jerome Styer

Commenting on the win, Roland Reid: Jaguar Land Rover South Africa Marketing Director said, “Great brands attract great work!”