28 May 2015
Labstore South Africa, shopper marketing business unit of Y&R South Africa, recently added Amka Products’ Gold Series to its client stable on a project basis, commencing 1 June 2015.
Amka’s Gold series, a range of quality perfumes catering for the aspirational market, is currently focusing on wholesalers and the indirect trade, after formally launching its products in the local market in 2014.
“Gold Series is a line of products that capitalises on the insight that people want to smell good to feel good – and gives shoppers and consumers that opportunity at an affordable price,” says Carolyn White, Managing Director of Labstore South Africa. “This is our first client in the fragrance category since our launch in October 2014, and I think it’s an exciting and stimulating account to work on,” she adds.