16 November 2016
Labstore South Africa, shopper marketing business unit of Y&R South Africa, recently added a trio of Kraft Heinz brands to their ever-blossoming client stable following three successful individual pitch efforts.
Planters Peanuts, Wellington’s sauces, condiments and flavourings and Mama’s Pies are the first Cape Town-based clients for the Johannesburg-based shopper unit, who recently celebrated their second anniversary in South Africa.
Work on Planters Peanuts and Wellington’s commenced in August and Mama’s Pies early in October, and will encapsulate TTL services, including the creation and extension of social and digital footprints. A focus area in the coming year will be the expansion of the brands in key African markets.
According to Morné Fourie, Head of Marketing & Innovation Africa: Kraft Heinz Company, it was the rich consumer insights, excellent articulation of the retail landscape and channels, and unique strategic platforms that fuel category growth, that truly set Labstore South Africa apart in the pitch processes.
“We are incredibly thrilled to work with a client and brands that provide a wealth of opportunities for multi-channel and multi-market briefs,” says Carolyn White, Managing Director of Labstore South Africa and Africa. “We can’t wait to push brave work for a brave and pioneering client,” she concludes.