Y&R Johannesburg hosted an ‘Art Jamming Session’ and lunch for the client service team building last week Friday. The ‘Art Jamming’ team building exercise aimed to encourage ‘the suits’ to think from a creative point of view and break away from their usual thinking process, taking them out of their comfort zone and to working their right brain.
Put into teams, they were asked to paint what ‘resist the usual’ means to them collectively. When asked about their experience, Sandy Gene-April said she found it very challenging being in a creative space, especially since they are trained to think more logically and practically. “Liberating, empowering, and exhilarating,” were the adjectives used by Vanessa Lagarto to sum up her account of events.
The office now waits for the works of art to be revealed and the friendly competition leaves everyone in anticipation of who will be crowned the best creative client services team.