28 October 2017
Johannesburg Zoo will celebrate International Day of Older Persons on 1 October 2017 with a fun-filled event conceptualised by Y&R to bring generations together.
This coming Sunday, people from all walks of life can bring their favourite older person to the Johannesburg Zoo to ‘Walk, snap and post’ pictures at designated hotspots with help from their very own Selfie Walking Stick, a device that combines a cane and a selfie stick. Images can then be uploaded to social media platforms via the #JoburgZoo and #SelfiesWithSeniors hashtags in order to stand a chance to win the ultimate prize – a lifetime pass to the majestic 55-hectare park.
“Johannesburg City Parks and Zoo is delighted to host an event that brings entire families together; from the tots to the grannies and ooms,” says Jenny Moodley, GM: Stakeholder Management and Public Relations for Johannesburg City Parks and Zoo. “The Zoo is a great and safe environment for everyone to have a fabulous day out, and I think the ‘Selfies with Seniors’ campaign highlights that beautifully whilst paying tribute to our older generation.”
According to Jacque Matthee, Integrated Executive Creative Director at Y&R Johannesburg, ‘Selfies with Seniors’ was a particularly interesting brief to work on from a creative point of view. “Baby Boomers and Millennials use technology very differently. Where youngsters are probably Instagramming their picturesque dinners, the dear old grandparents have mastered proudly posting to the family Whatsapp group. Through this event, we tried to find a fun and tongue-in-the-cheek way to bridge this divide and to bring joy to all of the Zoo’s visitors. Be sure to join on Sunday, it’s going to be a blast.”
Gates to the ‘Selfies with Seniors’ event open on Sunday, 1 October 2017 at 08:30 am at the Johannesburg Zoo – corner of Jan Smuts Ave and Upper Park Dr, Parkview. Entrance is free for senior citizens.