27 March 2017
Jason Xenopoulos, CEO and Chief Creative Officer of NATIVE VML and Y&R South Africa, has been selected as a Jury member for the Cannes Entertainment Lions.
Lions Entertainment is a two-day specialist event that takes place on 21-22 June 2017 as part of Cannes Lions. Lions Entertainment focusses on the future of the entertainment industry and brings together global brands and entertainment creators to explore how content is incorporated into mainstream culture through effective storytelling.
“Judging Cannes Lions has always been a career ambition of mine,” says Xenopoulos. “And Lions Entertainment is my favourite category because I am passionate about branded entertainment and I believe that brands should strive to inject themselves into popular culture.”