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About Us

We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.

Exploring Advertising: Graphic Design

-April 2013

Ever wondered what advertising is really about? What the difference is between a copywriter and creative director? What agency-dwellers really look like in their natural habitat?

We’ll be sharing a series of video clips from interviews broadcast on SABC1′s Media Career Guide, which highlights the individual career paths within the agency for aspiring youth who want to join the industry.

In this week’s installment,  former Jozi agency graphic designer Cameron Billing  shares his thoughts on being a designer and how craftsmanship and execution with attention to detail is vital to make is as a designer.