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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Every Blood Donor Is A Hero!
Every Blood Donor Is A Hero!
Every Blood Donor Is A Hero!

Every Blood Donor Is A Hero!

On 14 June, countries worldwide celebrated World Blood Donor Day with events to raise awareness of the need for safe blood and blood products and to thank voluntary unpaid blood donors for their life-saving gifts of blood.

The theme of the 2012 World Blood Donor Day campaign, “Every blood donor is a hero” focused on the idea that every one of us can become a hero by giving blood. While recognising the silent and unsung heroes who save lives every day through their blood donations, the theme also strongly encouraged more people all over the world to donate blood voluntarily and regularly.

So, Y&R hosted a Blood Drive at the agency on Thursday, 14 June from 9:30am to 2:30pm. We had 43 staff willing to donate and we managed to collect 25 pints.

Thank you to everyone who participated!