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About Us

We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Cape Town RTU Award Goes To…

Cape Town RTU Award Goes To…

At Y&R, we recognize and reward staff who demonstrate a mindset that reminds us to resist the usual and so, The Resist The Usual Award was born.

The monthly winner of this award is nominated by their peers and is someone who;
·      Puts the word ‘Creative’ in front of what they do
·      Protects and nurtures our culture
·      Does not tolerate mediocrity
·      Has a bulletproof work ethic
·      Is passionate, ambitious, fearless, and bounces back
·      Keeps going, even if they’re going through hell
·      Doesn’t blame the brief, or budget, but improves on work

We are proud to announce that this month’s winner for Y&R SA’s Cape Town office is Zanele  Nogqala.

Congratulations, Zanele!