17 November 2016
The annual publication from Affinity Publishing, Brands & Branding, has been providing credible information on all things branding since 1993. The 22nd edition was recently launched at The Restaurant at the Gordon Institute of Business (GIBS).
This year, Carolyn White (MD of Labstore South Africa and Africa) contributed an article on the topic ‘Reimagining local retail spaces in 2016 and beyond’. In this article, she discusses take-aways around the topic following her attendance to the 2016 WPP Global Retail Forum, which was hosted in Miami earlier this year.
Y&R also worked with our Russian Bear client on a case study titled ‘Leveraging swagger in urban culture to reach the next level’, which highlights the journey and brand repositioning strategy to cement a positive growth path for the brand off the back of a long-term decline.
Well done on a beautiful publication, Affinity!