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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Brands & Branding 2016 Launches
Brands & Branding 2016 Launches

Brands & Branding 2016 Launches

17 November 2016

The annual publication from Affinity Publishing, Brands & Branding, has been providing credible information on all things branding since 1993. The 22nd edition was recently launched at The Restaurant at the Gordon Institute of Business (GIBS).

This year, Carolyn White (MD of Labstore South Africa and Africa) contributed an article on the topic ‘Reimagining local retail spaces in 2016 and beyond’. In this article, she discusses take-aways around the topic following her attendance to the 2016 WPP Global Retail Forum, which was hosted in Miami earlier this year.

Y&R also worked with our Russian Bear client on a case study titled ‘Leveraging swagger in urban culture to reach the next level’, which highlights the journey and brand repositioning strategy to cement a positive growth path for the brand off the back of a long-term decline.

Well done on a beautiful publication, Affinity!