The John Smit Foundation, affectionately known as “Barney’s Army”, provides the platform for John to use his admirable rugby legacy to do good for others in the future. John’s nickname amongst his close friends is Barney based on a character in The Simpsons, because of their similarities - large stature, red hair and warm nature!
In order to launch Barney’s Army, John assembled a worldclass invitational team made up of international stars and household names. They will be challenging the Sharks in the Shark Tank on Friday, 22 June. This charity match will be John’s last game.
Y&R’s client, Land Rover is one of the main sponsors and handed over a specially, army-designed Defender. The agency hosted a shoot last week to promote the cause by showcasing the Barney’s Army Defender, which will feature in the squeezebacks and stings during the game on TV.