3 February 2016
Y&R Advertising’s global brand strategy firm, BAV Consulting, and partners recently released the inaugural Best Countries Ranking at the World Economic Forum in Davos.
The joint rankings and analysis project was created to capture how nations are perceived on a global scale and forms the centrepiece of a new web portal called ‘Best Countries’.
According to John Gerzema, CEO of BAV Consulting, is a product of the most extensive data set ever collected on how nations are perceived globally, according to a wide list of criteria from sustainability to economic influence. “These perceptions contribute to a greater narrative about future drivers and deterrents of economic prosperity in nations, and shape powerful brands that impact a country’s bottom line,” he commented.
Out of 60 ranked countries, South Africa featured as No. 31. Subrankings that were included, featured the categories of Adventure, Citizenship, Cultural Influence, Entrepreneurship, Heritage, Open For Business and Movers. These subrankings were ultimately factored into the overall calculation of a country’s ranking. The Movers subranking, a metric developed by BAV, predicts a country’s future growth and in terms of gross domestic product purchasing power per capita – with South Africa featuring 9th on this listing.
The United States is named the most powerful country and India has the No. 1 up and coming economy. Germany is the best country for entrepreneurship, while Luxembourg is the most business friendly. Italy is the country with the richest tradition and Brazil is the No. 1 nation to visit. Canada tops the list of countries with the best quality of life.
The interactive platform aims to regularly supplement the rankings with in-depth content, including interactive data visualisation tools, original reporting, videos and op-eds from global experts in government, business and academia. For more details on the local and international rankings, visit http://www.usnews.com/news/best-countries/overall-full-list