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About Us

We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Another Great Year At Loeries For Y&R South Africa

Another Great Year At Loeries For Y&R South Africa

22 August 2016

“I think it’s very important to have a strong showcase of your agency’s abilities in the big local show. The eyes of the industry are all glued to which agencies are doing well at the Loeries, and which ones are most relevant in terms of the challenges and opportunities in our region. I am extremely proud of our work at the festival this year. We won 9 awards — and not one of them was in radio or print. We have taken massive strides to be less focused on print and radio. I believe in the power of Connected Ideas…so to see Y&R SA’s work featuring strongly in Digital, Integrated and Film is awesome and encouraging. This can only happen when creative teams are willing to step out of their comfort zones, and if you have clients who are brave enough to sign off on big thinking. Viva the power of Connected Ideas!” — Graham Lang, CCO, Y&R South Africa and Africa.

Full Awards list – Y&R South Africa:

Gold: Internet Video (above 30s) – Surf Shack Surf School ‘The Dragon’

Silver: Brand Identity & Collateral Design – Direct & Promotional Mail – Cape Talk ‘Gender Free Toys’

Campaign Silver: Integrated  – Operation Smile ‘Op45’

Campaign Bronze: Digital Integrated Campaign – Land Rover ‘#CelebrateDefender’

Bronze: Digital & Interactive – Microsite – Land Rover‘#Celebrate Defender’

Campaign Bronze: Media Innovation – Media Campaign – Operation Smile South Africa ‘Op45’

Bronze: Branded Content Video – CampaignOperation Smile South Africa ‘Op45’

Craft Certificate: TV Crafts – Writing  – Surf Shack Surf School ‘True stories: The Dragon, A Good Drowning, Fish Eyes’

Craft Certificate: TV Crafts – Editing – Western Cape Government ‘The First Kiss’