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We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
Amstel Lager And Y&R South Africa Become Brews

Amstel Lager And Y&R South Africa Become Brews

Thursday, 29 September 2016

Premium beer brand of Heineken South Africa, Amstel Lager, has announced the appointment of Y&R South Africa as their new lead agency.

The news follows a titanic pitch effort in close collaboration with shopper marketing business unit, Labstore South Africa and digital specialist, NATIVE VML, who together form part of the combined VML and Y&R Africa Group entity.

Commenting on the win, Graham Lang, Y&R South Africa’s CCO, said: “We are just so proud to partner with this iconic brand. Congrats to the team! I’m so proud of the guys that worked on this one. We believe in the power of Connected Ideas and feel that through our collective Group offering, we have a brilliant opportunity to produce something amazing.”

Jason Xenopoulos, CEO of Y&R South Africa and NATIVE VML, articulates the significance of this win: “We are all delighted to work on a beer brand with such a rich, textured and layered history. We look forward to applying our shared knowledge across the three agencies within the VML and Y&R Africa Group to ultimately establish the Amstel Lager brand as a cultural icon,” he concludes.