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About Us

We aim to challenge and reinvent; to find more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. We aim to Resist the Usual. This is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of successful brand building. We use the power of insights, ideas and impact to deliver work that’s impossible to ignore. This binds us. This fires us up. This is who we are.
21 Questions With Justine Nienaber

21 Questions With Justine Nienaber

By Justine Nienaber, Head of Social Media

In as poetic a manner as possible, what do you do all day?

I make peoples thumbs stop on content instead of scrolling past it on their social media feeds.

What would you do if you weren’t doing this?

I would be a photographer.

You’re given $10,000, a passport, and a weekend away from family, loved ones and pets. Where do you go and what do you do?

I would go skiing somewhere cold.

What do you do to relax?

I try not to kill everything in my garden.

Where do you get your inspiration?

Medium / Pinterest / Stumbleupon.

Who is your toughest critic?

Myself, something can always be done better

How often do you prepare your own meals?

Never. I can’t cook, so I don’t even try. God bless Woolies.

What is one thing you truly believe in?

Free and fair elections.

What’s your all time favorite ad?

Print Ad: It’s not the holidays with J&B

If you had a DeLorean and access to a flux capacitor what would you go back and tell your 16-year-old self?

Don’t drop Biology and Maths. Put down the cigarette, you don’t look as cool as you think.

What is one thing you have a love/hate relationship with?

Facebook. I love the things that is has allowed me to do and the people with whom it has reconnected me with, I hate that it keeps on updating its algorithms.

If you could put a No _____ sign on your door, what would it say?

No, just no.

What’s your favorite word?


What movie title best describes you?

Lemony Snicket’s a Series of Unfortunate Events.

What’s your favourite invention?

Pretty jazzed on electricity being a thing.

What’s the 7th thing on your bucket list?

Learn how to surf.

If you could solve any world issue, what would it be?

Make access to modern medicine available to all.

What do you believe is the number one thing that everyone must read, see or do before dying?

Travel in a foreign country alone.

Do you collect anything?

Just bad habits.

And to wrap it up, real quickly, what’s the meaning of life?

It does not matter how long you spend on earth; how much money you make or how much attention you get. It is the amount of positive vibration you have radiated in life that matters.